This part of the Instagram logo represents concentration, nostalgia, youth, and recollections. The ancient Polaroid camera is still represented by the contemporary distorted square and circle. It was part of Instagram’s new brand strategy to promote itself as an open photo sharing social media platform.ĭespite all the changes, the Instagram logo retains its design aspect. The current Instagram logo was introduced in 2016 after doing a serious overhaul of the existing logo. The Golden rectangle, for example, has been a favorite of designers since the ancient Greek period, but it was shown to be less effective than we assumed when evaluated with a modern audience. These beliefs can harden into norms over time, which may not be as effective as we assume. Artists, designers, and architects have relied on notions about what makes a beautiful design for thousands of years. It must also appeal to our subconscious minds. It is not enough for a logo to appeal to our conscious brains to achieve that kind of worldwide appeal, especially with a design that may have to last years. They must be appealing to us, pleasing to the eye, and emotionally engaging. Because digital giants lack a physical presence, such as storefronts, their logos, and aesthetic appearance must do all of the work. If you change them, you risk losing all of your mental goodwill. Logos, especially those of mega-popular apps like Instagram, have been ingrained in our minds. The new creation was designed by Robert Padbury.ĭownload > Instagram logo white png Inspiration Behind Latest Instagram Logo Despite the negative reaction, the new minimalist logo design has not changed. The rainbow stripes that were prominent in the previous emblem have been eliminated. Despite its appearance, the 2016 logo is an outline sketch of the iconic Polaroid camera image. When Instagram unveiled its third logo design, the internet exploded with criticism. Cole Rise’s logo design became famous almost immediately, and the company continued to use it until 2016. Kevin adored the new logo, which was inspired by a 1950s Bell & Howell camera. Kevin and his crew, on the other hand, decided to hire Cole Rise, a professional photographer, and designer, later that year. He chose a Polaroid camera with a rainbow stripe to represent what Instagram stood for at the time–photo sharing. The initial logo was designed in 2010 by co-founder Kevin Systrom. The Instagram logo has gone through three major transformations. Like many others before it, the Instagram logo has changed over the last ten years. As a result, they work hard to keep their logo updated in order to stay current with changes in their sectors. Smart business owners understand the importance of logo design and the impact it can have on people as well as their entire corporate identity.
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